Parenting mecca The Memo secures $20 million investment

The Australian Financial Review has featured The Memo. A summary of the key points follows, with a link to the full article.

Founded in 2019 by Phoebe Simmonds and Kate Casey, The Memo brings a luxury retail lens—honed at LVMH and Mecca Brands—to an industry long dominated by big-box players.

The business has delivered 40% year-on-year revenue growth and cultivated a loyal customer base through its curated product range and high-touch service model.

The $20 million investment will fund national retail expansion, with new stores planned for Perth, Brisbane and Sydney in 2025, alongside the international rollout of Due, the company’s postpartum skincare line.

Read the full article in the Australian Financial Review.