The Memo Fund

The Memo is a fast-scaling, omnichannel retailer focused on the early parenting lifecycle—offering curated essentials across pregnancy, postpartum, baby and toddler categories. Founded in 2019 by ex Mecca and LVMH executives Kate Casey & Phoebe Simmonds, the business is positioned at the intersection of trust, convenience, and elevated experience in a category traditionally dominated by low-service, price-led players.