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Melbourne VIC 3000
03 9959 9888 team@pier12capital.com

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Portfolio

The Memo

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A vertically integrated, omnichannel retailer redefining how Australian parents shop for pregnancy, postpartum and early childhood.

The Memo is a fast-scaling, omnichannel retailer focused on the early parenting lifecycle—offering curated essentials across pregnancy, postpartum, baby and toddler categories. Founded in 2019 by ex Mecca and LVMH executives Kate Casey & Phoebe Simmonds, the business is positioned at the intersection of trust, convenience, and elevated experience in a category traditionally dominated by low-service, price-led players.

Key Statistics

Headquarters

Melbourne, VIC, Australia

Status

Active

Industry

Retail

Fund

The Memo Fund

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“We recognised The Memo's ability to redefine parenting and baby retail in Australia through its unique combination of curated products and exceptional in-store experience”.

Laz Siapantas, Executive Director

Laz Siapantas